Merkle is now recognised as a world leader in the field of digital marketing using data, technology, and analytics to help brands make their advertising more addressable, their experiences more personal, and manage relationships over time. Simpatico PR took Merkle’s “People-Based Marketing” proposition to market with proactive media ideas and a constant drum-beat of coverage that kept pace with the business’ exceptional growth and helped shift Merkle from challenger brand to an industry leader.