Case study: Landor
Part of WPP, Landor is a global brand consultancy with an enviable track record in enhancing both global and local brands in a wide variety of sectors. Our Book of Ideas ideation and content planning approach enabled us to develop high quality thought-leadership and media relations based on Landor’s insights and research. Over five years our international media programme delivered an average of 60 pieces of proactively placed coverage a year of which 20 per cent were national media articles and broadcast interviews.
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