GumGum is an applied computer vision company and are the original inventors of in-image advertising - contextualised marketing that use sophisticated image recognition software. Based in the US, we developed a strategic thought-leadership programme designed to inspire positive perceptions of in-image advertising and encourage debate around our increasingly image-dominated nature world. We delivered consistent coverage including Campaign, Marketing Week, CNBC, Bloomberg and a panel spot for GumGum’s CEO at Advertising Week Europe.